ENGLEWOOD, Colo. — The Denver Broncos revealed today the 2010 Broncos’ practice jerseys featuring a patch that recognizes longtime healthcare partner HealthONE and its Rocky Mountain Hospital for Children. In support of this relationship, the Broncos will donate $1 for each fan attending training camp at Dove Valley to the Rocky Mountain Children’s Health Foundation.
HealthONE’s Rocky Mountain Hospital for Children is the first partner to be featured on the club’s practice jerseys. The Broncos have had a more than two-decade partnership with HealthONE, which is the largest healthcare system in the metro Denver area.
The Broncos have turned the new patch program into a charitable drive, issuing a challenge to fans to attend training camp – and promising to donate $1 for each fan visiting to the new Rocky Mountain Children’s Health Foundation. The Foundation provides support directly to sick children and families in n need, rather than to bricks and mortar.
In addition to wearing the practice jersey patches, the Broncos continue their commitment to HealthONE through several initiatives. As in years past, Broncos players, cheerleaders and Miles the Mascot make regular visits to HealthONE patients and employees, while the club also provides advertising, stadium signage and other marketing opportunities.
“The Denver Broncos and the National Football League strongly care about encouraging Colorado’s children and families to live active, safe and healthy lifestyles,” said Jeffrey Dorsey, CEO of HealthONE. “We [HealthONE] believe in the power of prevention and support efforts to teach families how to make healthy choices. The practice jersey opportunity is a meaningful way for HealthONE to be involved with the team, the fans and the community.”
Members of the team wore the Rocky Mountain Hospital for Children patch jerseys for the first time yesterday in a practice for rookies and early-reporting players. The patch is located on the left chest area of the Broncos’ practice jerseys and measures 3.5 inches high and 4.5 inches wide, which is the maximum size allowed according to league guidelines.
More than half of the NFL’s 32 teams will wear a sponsored practice jersey patch in 2010. The NFL approved the use of practice jersey patches for clubs in March of 2009.