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July 26, 2012


ENGLEWOOD, Colo. — TheDenver Broncos on Thursday announced a partnership with Buick and GMC to make the local dealers official partners of the organization.

Buick and GMC will have significant brand presence at Sports Authority Field at Mile High, including naming rights to the stadium parking lots, in addition to being featured on the Broncos’ practice jerseys.

“The Denver Broncos are thrilled to align with Buick and GMC, adding these historic brands to our family of corporate partners,” Broncos Senior Vice President of Business Development Mac Freeman said. “It’s going to be an exciting season and we are grateful and proud to announce this affiliation.”

“Buick and GMC are excited to announce this partnership in conjunction with the start of Broncos training camp,” added Kate Hardy, Regional Director of Buick-GMC of General Motors. “This opportunity allows us and our local Denver Buick GMC dealers to connect with the loyal and passionate fans of the Denver Broncos. We appreciate the legacy of this organization and are proud to be associated with the most powerful sports franchise in the Rocky Mountain region.”
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter (@buick) or on facebook (www.facebook.com/buick).
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at www.gmc.com, on Twitter (@thisisgmc) or on facebook (www.facebook.com/gmc).

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